Maine Street revamped
When Executive Director of
Waterville Main Street Shannon
Haines sat down in the conference
room of her downtown office a
vitality and excitement permeated
through the air. Posters often seen
plastered on the walls of halls in the
Hill decorated the room, advertising
recent events in the Waterville
community.
Born and raised in Waterville,
Haines was excited to come back
and reinvigorate the community
after her time spent away attending
college.
Haines spent two years in Rhode
Island before she realized that she
"didn't belong there." Her family
was what first drew her back to
Waterville, allowing an old spark to
be rekindled as she rediscovered the
home she left years before.
"Waterville always had a lot of
potential," Haines said, noting key
cultural anchors such as the Railroad
Square Cinema, the Waterville
Opera House and others locations
are Waterville's "huge assets."
Haines felt the "need to find a way
to tie them all together and market
Waterville."
As a "hands-on, action-oriented
sort of person," Haines has literally
taken her work to the streets:
Downtown Waterville has
become one of the most successful
and nationally recognized
Main Streets in the country
according to Haines.
Before getting involved with
Main Street, Haines actually
started working with the annual
ten-day Maine International Film
Festival, of which she would later
become a Director. While working
there part-time, she heard
about a position in working to
revamp Waterville's downtown.
Haines had wanted to be
involved in the community and
had always wanted to implement
"cool" programs. "We live in a
thriving cultural and social center,"
Haines said, "and Main Street
wants to create a place where people
can live, work and play."
Recognizing Waterville as an educational
and healthcare hub, Haines
noted that the town is in the perfect
situation to foster cultural and economic
development. "There are some
great people living here [who] create
a friendly, down-to-earth community,"
Haines said. The city's accessibility
and central location provides
even more opportunities.
Haines emphasized that it is
Waterville's resources that generate
interest and draw visitors. "People
are looking for cultural and social
opportunities," she said. This desire
has made it easy for Haines to gain
support for programs such as a yearround
farmer's market and the
installation of public beautification
projects.
When asked about the current economic
downturn, Haines immediately
recognized a small decrease in
donor contributions to Main Street,
but said, "The biggest challenge is
trying to implement our mission."
That mission aims to keep existing
businesses stable and to encourage
new ones to open. Retail stores have
been hit the hardest because consumers
have tried to cut extra costs.
However, because "people want to
go out and have fun," the restaurants
of Main Street have proven quite stable.
"A lot of Main Streets are challenged,
but we are about average,"
Haines said. "If the Main Street program
were not here, things would be
a lot more dire."
Despite the overall strides made
by Main Street, before and during
the recession, Haines said,
"Although there is a buzz about
Waterville outside of Waterville,
there exists a struggle from the
inside which doesn't see itself in a
great light." Waterville's transition
from mill town to art center has
faced some skepticism, but
Waterville has proven to pack a big
punch. Because of the Film Festival
and the Main Street program, the
town has become both nationally
and internationally recognized. "It
takes time," Haines said, "It's not
going to happen over night." Most
people, however, are positive and
embracing of the image change in
the community. Haines pointed to
over a hundred active volunteers for
both Main Street and the Maine
International Film Festival.
An integral part of Downtown's
development, in addition to local residents
has been the role of the
College itself. Haines enthusiastically
said, "Colby students have been
amazing!" Looking forward to Colby
Cares Day on April 25 and relishing
such community successes as Hill 'n
the 'Ville, Haines said she wanted to
make students and faculty comfortable
by trying to break down barriers
between the town and the College.
Both as community members and as
patrons to local businesses, Haines is
happy to accept that the history of the
town and the College are intertwined
in each other's futures. "Colby is
essential to [the] health of [this] community,"
Haines emphasized. The
College brings people to Waterville
and graduates from Mayflower Hill
have been involved with such notable
institutions as the Hathaway Creative
Center, Hardy Girls Healthy Women
and Railroad Cinema, among other
local favorites.
With the help of the community,
Haines and Main Street have
brought about the revitalization of
an entire city. Their future plans
include the opening of a new, yearround
market on June 21, named
Barrel's, located at 74 Main Street;
Karaoke Finals at the Waterville
Opera House on April 25; and an
annual basketball tournament in
June. Perhaps one of the most exciting
upcoming events to Haines is the
premier of the three-day Lumina
film festival beginning on April 17,
which students on the Hill can
attend, because it, unlike the
International Film Festival, does not
take place during summer.
More than just an attractive, charming
place with personality, Main Street
has become a gathering place with a
sense of community envisioned by
Haines for her hometown.