The Environmental Coalition (EnviroCo) will be kicking off its annual Earth Week starting Saturday, April 14.

The first of the week’s events will begin Saturday with the J. Cole and Big K.R.I.T. concert in Wadsworth Gymnasium, sponsored by the Student Programming Board (SPB) and the Student Government Association (SGA). J. Cole teamed up with Reverb, a Maine-based environmental non-profit organization that helps musicians make their tours more environmentally sustainable. The J. Cole/Big K.R.I.T. concert is part of a month-long “Campus Consciousness Tour” intended to educate students about what they can do to minimize their environmental footprint.

Then, on Sunday, April 15, EnviroCo will be holding a metering challenge. According to EnviroCo Earth Week co-coordinator Avery Beck ’14, this will be “a challenge to reduce power use on campus.” She notes that this will be a campus-wide initiative, not a competition, to challenge students to reduce the amount of electricity they use.

Earth Week will continue Monday, April 16, with a trash audit to promote awareness about waste on campus. Tuesday, there will be tours of Colby’s newly completed biomass plant, and on Wednesday there will be cooking with food from local businesses such as Barrels Market. Thursday will feature a nature walk in the Perkins Arboretum with Teaching Assistant Abby Pearson of the Environmental Studies Department. Later in the day there will be a work party in Colby’s organic garden and an Earth Week dinner, where there will be live music and food distributors on hand from 5 p.m.-7 p.m.

On Friday, there will be an opportunity to help remove invasive species from the Arboretum, followed by a “camp-out for the climate” on Averill lawn. SPB will be providing s’mores for the event.

There will be an Earth Day fair on Saturday on Dana lawn from 11 a.m.-2 p.m.. Several events will be happening, including a petting zoo sponsored by SPB, live music all day and free gelato provided by The Gelato Fiasco and other desserts provided by Selah Tea. There will also be recycled printed t-shirts for sale, several other local vendors and educators on-hand to teach students more about the environment and sustainability.

The week’s festivities will conclude on Earth Day, Sunday, April 22. EnviroCo is working on planting a tree on campus on that day.

“The whole inspiration behind Earth Week this year was to try to reach more students who might not normally be interested in this kind of thing,” Earth Week co-coordinator Erin Love ’12 said. According to Love and Beck, EnviroCo is trying to “spark new interest” in sustainability and provide more opportunities for students to engage with Earth Day activities by “giving students something hands-on to do.”

To sign up for any of the Earth Week events, visit the EnviroCo table in Pulver Pavilion this week. There will also be t-shirts for sale for five dollars, and a survey about bottled water use and heating on campus.